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Articles

Distribution strategy
Article

Key strategic factors when choosing distributors and partners

Key factors to consider when you develop a distribution strategy or negotiate with a new distributor or partner.
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Exclusivity
Article

Performance requirements to use when negotiating exclusivity

When you negotiate larger partner or distribution agreements with exclusivity, consider setting these performance requirements.
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MVP
Article

What is an MVP and why does it matter for startups?

Startups are usually short on both time and money. The MVP concept can shorten product development and bring in revenue earlier.
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Article

Market research: everything you need to know

Market research is a structured way of collecting and analyzing information about a market, a target group or competitors. Here we go through methods, data sources, B2B versus B2C and common mistakes.
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Startup valuation
Article

How startups are valued in an investment

What is the company worth? It is one of the most common questions among founders raising capital, and the answer depends on several factors.
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Business strategy
Article

5 ways to simplify your business strategy

When conditions change, it is worth asking how your business strategy could be simplified. Here are five practical ways to do it.
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Customers and users
Article

Why you should tell customers and users apart

Understanding the difference between customers and users makes it easier to evaluate and improve both existing and potential business models.
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CSI (Customer Satisfaction Index)
Article

CSI (Customer Satisfaction Index) – how it works

CSI stands for Customer Satisfaction Index and is an important tool for businesses that want to measure and improve customer satisfaction. By understanding customer satisfaction, they can then make strategic changes that lead to increased loyalty and better business performance.
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Market analysis
Article

5 occasions a market analysis can save you big money

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