Strategy
Key strategic factors when choosing distributors and partners
Key factors to consider when you develop a distribution strategy or negotiate with a new distributor or partner.
7 October, 2026
October 7, 2026
Strategy
Performance requirements to use when negotiating exclusivity
When you negotiate larger partner or distribution agreements with exclusivity, consider setting these performance requirements.
7 October, 2026
Startup
What is an MVP and why does it matter for startups?
Startups are usually short on both time and money. The MVP concept can shorten product development and bring in revenue earlier.
7 October, 2026
Case
Brand study for a leading legal tech company
A brand study among decision makers and users that gave a leading legal tech company a basis for deciding on a possible rebrand.
7 October, 2026
Market Analysis
Market research: everything you need to know
Market research is a structured way of collecting and analyzing information about a market, a target group or competitors. Here we go through methods, data sources, B2B versus B2C and common mistakes.
7 October, 2026
Startup
How startups are valued in an investment
What is the company worth? It is one of the most common questions among founders raising capital, and the answer depends on several factors.
7 October, 2026
Strategy
5 ways to simplify your business strategy
When conditions change, it is worth asking how your business strategy could be simplified. Here are five practical ways to do it.
7 October, 2026
Strategy
Why you should tell customers and users apart
Understanding the difference between customers and users makes it easier to evaluate and improve both existing and potential business models.
7 October, 2026